Marketers’ data deprecation challenges go beyond buzzy updates from Google on the future of the third-party cookie. To manage through browser and operating system restrictions, the rise of walled gardens, restrictive privacy laws, and consumer privacy-preserving actions, marketers must rethink their approaches to data collection and management, advertising, measurement, and more. This data overview shows current marketing strategies for managing the short- and long-term impacts of data deprecation across these disciplines.