Data Overview Report

The State Of Data Deprecation, 2024

Marketers Lean On Multiple Solutions To Address Signal Loss

May 7th, 2024
With contributors:
Nikhil Lai , Stephanie Liu , Tina Moffett , Anna Hoskins , Shayna Neuburg

Marketers’ data deprecation challenges go beyond buzzy updates from Google on the future of the third-party cookie. To manage through browser and operating system restrictions, the rise of walled gardens, restrictive privacy laws, and consumer privacy-preserving actions, marketers must rethink their approaches to data collection and management, advertising, measurement, and more. This data overview shows current marketing strategies for managing the short- and long-term impacts of data deprecation across these disciplines.

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