Data Overview Report

The State Of Digital In B2B Marketing

High-Growth Companies Embrace Four Practices To Maximize Digital Marketing

April 26th, 2024
Renee Irion, Principal Analyst
Renee Irion Principal Analyst
Rani Salehi, Principal Analyst
Rani Salehi Principal Analyst
With contributors:
Steven Casey , Jessie Johnson , Matthew Selheimer , Emily Wen , Arianne Burnette

Modern digital marketing requires using technology to empower buyers and customers and provide them with value throughout the customer lifecycle. When done effectively, this approach to digital marketing helps fuel company growth. Forrester’s State Of Digital In B2B Marketing, 2023, surveyed 850 B2B marketing professionals, leaders, and stakeholders in the US to understand their perceptions, priorities, and practices related to digital marketing and learn what distinguishes effective companies from others. This report highlights four notable traits in the digital marketing practices of companies with high revenue growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.