Data Overview Report

The State Of Enterprise Marketing Suites, 2022

December 2nd, 2022
With contributors:
Emily Collins , Bruna Venicio , Christine Turley

Enterprise marketing suites (EMSes) are the cornerstone of a modern marketing technology (martech) ecosystem. B2C marketers use enterprise marketing suites for a breadth of functionality that spans managing customer data, developing customer insights, orchestrating customer interactions, and measuring marketing performance. As part of our research for The Forrester Wave™: Enterprise Marketing Suites, we collected data from customer references about their top EMS priorities, challenges, and successes. B2C marketers should use this report to identify key trends, improve solution design, and benchmark their own EMS adoption and usage.

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