The State Of Field Marketing In EMEA, 2023

August 14th, 2023

Conrad Mills Principal Analyst

Nicky Briggs VP, Principal Analyst

With contributors:

Steven Casey , Daryl Wright , Naomi Marr , David Parry , Chantelle Fynn , Arianne Burnette

Summary

The role of field marketing has never been easy, but this is especially true for field marketers based in EMEA, according to Forrester’s new primary research data. This report describes what it is like to be a field marketer in EMEA compared to the rest of the world, summarizing how field marketers are typically resourced, what they are being asked to do with those resources, and the challenges they face.

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