Data Overview Report

The State Of Global Business Buyer Trust In 2024: IT And Tech Services

January 31st, 2024
With contributors:
Matthew Selheimer , Stephanie Balaouras , Jenna Santos , Shannon Colford , Kate Pierpont

Trust is an essential ingredient in the business buying process. Trusted companies are more likely to win and retain customers, receive the accolades of their peers, and enjoy a strong buyer preference. This report explains how vendor leaders can build and maintain trust equity with business buyers in the IT and tech services industries.

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