Data Overview Report

The State Of Global Business Buyer Trust In 2024: IT And Tech Services

January 31st, 2024
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
Alvin Nguyen, Senior Analyst
Alvin Nguyen Senior Analyst
Zachary Stone, Data Researcher
Zachary Stone Data Researcher
With contributors:
Matthew Selheimer , Stephanie Balaouras , Jenna Santos , Shannon Colford , Kate Pierpont

Trust is an essential ingredient in the business buying process. Trusted companies are more likely to win and retain customers, receive the accolades of their peers, and enjoy a strong buyer preference. This report explains how vendor leaders can build and maintain trust equity with business buyers in the IT and tech services industries.

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