Trends Report

The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

February 8th, 2016
With contributors:
Fiona Swerdlow , Laura Naparstek , Nicole Lesperance


The State Of Retailing Online, an annual study by and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as key priorities for the coming year. The report also details the role of mobile in eCommerce and how merchants are investing in their mobile presence.

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