Summary
While brands eagerly try to stake their claim in the “metaverse,” most US consumers still don’t know what it is. And for the minority who are familiar with it? Well, their enthusiasm and willingness to participate in the metaverse differ based on their place in Forrester’s Empowered Customer Segmentation. We’ve applied this segmentation to Forrester’s most recent consumer data about the metaverse and analyze US consumers’ eagerness for, interest in, and concerns about the internet’s next frontier.
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