Data Overview Report

The State Of US Consumers’ Familiarity With The Metaverse In 2022

Consumer Cynicism Doesn’t Cancel Curiosity

November 1st, 2022
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
KB
Katie Barry
With contributors:
Keith Johnston , Peter Warren , Benjamin Nagle , Rachel Birrell

While brands eagerly try to stake their claim in the “metaverse,” most US consumers still don’t know what it is. And for the minority who are familiar with it? Well, their enthusiasm and willingness to participate in the metaverse differ based on their place in Forrester’s Empowered Customer Segmentation. We’ve applied this segmentation to Forrester’s most recent consumer data about the metaverse and analyze US consumers’ eagerness for, interest in, and concerns about the internet’s next frontier.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.