Summary
Organizations should use a pricing and packaging checklist when developing and launching a subscription offering or before introducing new pricing and packaging for a current offering. This checklist helps organizations ensure their pricing and packaging approach is clear, monetizes value, and fits the needs of the range of customer segments. In this report, we describe the components of a subscription offering pricing and packaging checklist, including what to determine before setting pricing and packaging, what to reassess after setting pricing and packaging, and what to review before launch.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.