Decision Tool

The Forrester Tech Stack Analysis Tool: B2B Revenue Waterfall™ — Qualified Stage

November 2nd, 2023
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Cristina De Martini , Christian Jibilian , Ellen Lind

Summary

The Tech Stack Analysis Tool: B2B Revenue Waterfall — Qualified Stage provides a structured approach to assessing an organization’s current technologies and their level of adoption to support business requirements related to the qualified stage of the B2B Revenue Waterfall. The resulting insights and gap analysis must be viewed in the context of how current technologies also support other priorities within an organization, and can be reviewed in conjunction with other priority gap analyses to develop proposals for a comprehensive technology roadmap.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.