Best Practice Report

The Thought Leadership Maturity Model

January 1st, 2018

Summary

A common mistake that many B2B organizations make is describing thought leadership as a content strategy or campaign. The Thought Leadership Maturity Model helps marketers understand where their company fits and identify requirements for success. Thought leadership initiatives should be assessed in terms of the company’s creative ideas and its credibility with the target audience. In this report, we describe the Thought Leadership Maturity Model, which classifies an organization’s thought leadership efforts into four quadrants and provides guidance on how to improve thought leadership.

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