The Three P’s Of Marketing E-Commerce Excellence

While e-commerce has been well established in the B2C world for quite some time, many B2B marketers are starting to pivot to e-commerce as a revenue channel. New revenue streams don’t just affect sales, supply chain and IT — they require marketing resources and technology investments to support their success. Although there are many operational technologies and services for e-commerce, marketing must first define its role and requirements to get the most from them. In this report, we outline a process model to help marketing support an e-commerce scenario.