Data Snapshot

The Top Five Aspects Of Corporate Social Responsibility For US Empowered Customers

August 2nd, 2021
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributor:
Taylor Hansen

Among US empowered consumers, Progressive Pioneers lead the demand for product and experience innovation, while Convenience Conformers opt for digital products and services that enhance speed and ease. Employee benefits and wages are the top two aspects of corporate social responsibility for both Progressive Pioneers and Convenience Conformers. Progressive Pioneers also value community support, animal rights, and environmental protections, while Convenience Conformers value privacy protections, gender equality, and corporate ethics. We highlight Forrester’s data on attitudes to corporate social responsibility among US empowered consumers.

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