Data Snapshot

The Top Reason For Consumers Using Buy Now, Pay Later (BNPL) Is To Help Them Watch Their Budget

April 29th, 2022
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
David Hoffman , Lily Varon , Hailey Colin , Jen Barton

According to Forrester’s June 2021 Consumer Energy Index And Retail Pulse Survey, 25% of US online adults who have used “buy now, pay later” (BNPL) did so because they were watching their budget. In contrast, 18% used the service simply because they were curious about the payment option and wanted to try it out. This report provides a snapshot of Forrester’s data on the reasons why consumers who have used BNPL solutions chose to use the service.

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