Data Snapshot

The Top Reason For Consumers Using Buy Now, Pay Later (BNPL) Is To Help Them Watch Their Budget

April 29th, 2022
Nicole Murgia, null
Nicole Murgia
With contributors:
David Hoffman , Lily Varon , Hailey Colin , Jen Barton

According to Forrester’s June 2021 Consumer Energy Index And Retail Pulse Survey, 25% of US online adults who have used “buy now, pay later” (BNPL) did so because they were watching their budget. In contrast, 18% used the service simply because they were curious about the payment option and wanted to try it out. This report provides a snapshot of Forrester’s data on the reasons why consumers who have used BNPL solutions chose to use the service.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.