Summary
In spring 2021, we surveyed and interviewed retail and brand professionals to understand which tech-based initiatives they feel will be the top investments for the year. We identified, prioritized, and scored 39 of the most asked about commerce tech initiatives — the largest set of ranked priorities to date. This annual research gives digital professionals and commerce executives aggregated insights into the areas of digital transformation that other retailers and brands are prioritizing — and the reasons behind those.
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