Summary
By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services. The growth of technology spend will outpace that of services as marketers emphasize building customer experiences, automating more processes, investing in innovation, and supporting more forms of mobile engagement. This report sizes and explains the trends behind the growth in marketing, advertising, and data and analytics technologies as well as operations, advertising, and strategy services.
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