The Values-Motivated Consumer

How Social Values Shape Brand Choice And Engagement Among US Consumers
October 26th, 2021
With Contributors:
Alex Schanne
and Rachel Birrell


B2C marketers need to rethink their brand strategy for values-motivated US consumers.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.