The Forrester Thought Leadership Theme Scorecard Tool

May 26th, 2020

Summary

Forrester prescribes a five-phase approach to the creation of thought leadership themes and content that elevate an organization’s perception in the market, as described in the Thought Leadership Development Model. The Thought Leadership Theme Scorecard Tool helps organizations score the thought leadership abstracts it created to reach a final decision on which theme or themes to activate. The scorecard contains nine factors distributed equally across three dimensions. After weighting the dimensions and scoring the themes across each one, select up to three of the themes with the highest total weighted scores to consider for final selection.

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