Thoughtworks: Establishing A Successful Marketing Operations Team To Deliver Business Value

Thoughtworks, a leading global technology consultancy, has grown rapidly in recent years and has plans for continued high growth. As the company began to scale, it identified an opportunity for the business to leverage its marketing organization more effectively and to showcase the value that marketing could bring to the business. This case study outlines how Thoughtworks established a marketing operations team to drive the CMO’s agenda in communicating marketing’s value to the organization and to deliver on its business goals.