Case Study

Thoughtworks: Establishing A Successful Marketing Operations Team To Deliver Business Value

How A Global Tech Company Enabled A Strategic Approach To Its Marketing Organization Through Marketing Operations And Analytics

April 12th, 2022
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
With contributors:
Cristina De Martini , Ross Graber , Ella Sullivan , Rachel Birrell

Summary

Thoughtworks, a leading global technology consultancy, has grown rapidly in recent years and has plans for continued high growth. As the company began to scale, it identified an opportunity for the business to leverage its marketing organization more effectively and to showcase the value that marketing could bring to the business. This case study outlines how Thoughtworks established a marketing operations team to drive the CMO’s agenda in communicating marketing’s value to the organization and to deliver on its business goals.

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