Three Pillars of Best-in-Class Social Media Governance

A clear governance policy that enables individual employees to become social contributors must be developed and managed by social operations. Key areas of policy focus should include content workflow, account creation, and rules of engagement within social channels. Social media governance should be supported by appropriate monitoring and enforcement mechanisms. This report describes three key pillars of an effective social media governance strategy by social operations managers and shows how social operations managers of B2B organizations should implement these three strategic social media pillars for internal and external activities.