Trends Report

Unpacking Consumer Trends In Online Audio

September 29th, 2020

Summary

B2C and B2B marketers are increasingly interested in online audio, especially podcasting because of its popularity with young and empowered consumers. Marketers interested in engaging their customers through podcasting have two options when it comes to podcasting today: build a podcast or advertise on podcasts. If you have further questions, please schedule an inquiry.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.