Predictions Report

Predictions 2021: Asia Pacific

October 15th, 2020
Charlie Dai, VP, Principal Analyst
Charlie Dai VP, Principal Analyst
Jinan Budge, VP, Principal Analyst
Jinan Budge VP, Principal Analyst
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
Amit Bhatia, null
Amit Bhatia
With contributors:
Leslie Joseph , Meng Liu , Riccardo Pasto , Sam Higgins , Tom Mouhsian , Ashutosh Sharma , Frederic Giron , Achim Granzen , Danny Mu , Michael Barnes

Summary

COVID-19 has not only disrupted organizations and markets across Asia Pacific; it has fundamentally changed the behavior of customers, employees, and partners. Successful business leaders will make their firms more resilient and drive differentiated growth by adopting new technologies and approaches — while simultaneously supporting and inspiring employees to accelerate their firm’s rebound. In this report, we explore Forrester's predictions for Asia Pacific in 2021.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.