Holiday 2020 Recap: US Online Consumer Trends

February 2nd, 2021

With contributors:

Summary

Retail professionals can use the results of our ad hoc consumer survey conducted in early January 2021 to understand how US online consumers shopped during the 2020 holiday season. In 2020, US online holiday shoppers started early and shopped online more than in 2019. US online holiday shoppers used a variety of delivery options — and sometimes factored those into their choice of retailer. See Forrester’s 2020 US online holiday sales forecast for further insights and tune into Forrester’s February 2 client webinar, “ Holiday 2020 Recap: Insights And Lessons.” Schedule an inquiry for more information.

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