Summary
Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the past year, they flagged five key commerce initiatives — omnichannel, advanced data analytics, personalization, digital store capabilities, and artificial intelligence (AI) — as the top priorities. This report provides examples of brands that are seeing success in these areas, as well as how digital strategy professionals might apply these technologies to their own businesses.
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