Trends Report

Top Retail Tech Trailblazers To Emulate In 2020

Continuous Improvement: The Retail eCommerce Playbook

March 3rd, 2020
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the past year, they flagged five key commerce initiatives — omnichannel, advanced data analytics, personalization, digital store capabilities, and artificial intelligence (AI) — as the top priorities. This report provides examples of brands that are seeing success in these areas, as well as how digital strategy professionals might apply these technologies to their own businesses.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.