Summary
As B2C digital experiences become more convenient and more B2B buying groups include younger members, manufacturers must curate, enrich, and distribute product content that supports compelling customer experiences at every touchpoint in the product buying group’s journey and organizational product consumption and service journeys. Two levers determine the stage of the product lifecycle at which market activation must begin: the level of market input to innovation and the product’s content strategy. Learn how to get the timing right and the factors to consider before coupling product lifecycle management (PLM) and product information management (PIM) solutions for market activation.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).