Summary
2006 was a year of squeezing more out of existing eCommerce conversion rates, but Forrester predicts that 2007 will bring a keen focus on squeezing more out of a company's bottom line. Specifically, we expect significant efforts in 2007 to focus on the improvement of Web site operations, the integration of non-credit-card payment vehicles, and the enhancement of the product discovery process. Additionally, the coming year will reflect the voice of the customer as a sales tool for products more clearly than ever before.
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