Trends 2008: Digital Asset Management

Enterprises show renewed interest in digital asset management (DAM) due to increased creation and use of digital assets across multiple channels, coupled with maturing enterprise content management (ECM) strategies. Marketing managers have become aware of the inconsistent use of branded materials across multiple channels, while IT managers bemoan a lack of security for digital assets. And Web site and eBusiness managers, under pressure to deliver more interactive and engaging content, such as streaming video, need help with their multichannel production issues. These needs of marketing, IT, and eBusiness, plus the need for increased usability and desire for integration with other enterprise solutions, will drive the next round of innovation for DAM, taking it from a specialized digital asset repository with workflow to a solution that can help enterprises deliver digital assets to help achieve business goals.