Trends 2015: North American Digital Banking

Better economic conditions and an easing of the regulatory onslaught faced in the past few years means that US and Canadian banks are once again prioritizing top-line growth in 2015. Less focus on regulatory reform will release resources for more innovative, digital projects. But funding will still be tightly managed. The strong focus on growth, combined with digital disruption, tougher competition, increasing consumer expectations, and concerns about security and privacy means that digital teams will be expected to deliver a great amount and stretch their investment dollars further than ever. This report outlines each trend and explains what they mean to digital banking teams and how eBusiness executives can make the most of the coming year to acquire new customers, engage existing customers, drive revenue, and prepare their firms for digital business transformation.