UK Consumers Seek An Array Of Payment Options

November 23rd, 2022

With contributors:

Fiona Swerdlow , Connor Weathers , Rachel Birrell

Companies must provide payment options that meet their customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 40% of UK online adults agree that they like having lots of payment method options available to them when they shop. For example, they may want to use Apple Pay when shopping on their mobile device but a credit card for their recurring Netflix subscription. The stakes for these “last-mile” checkout efforts are high. Merchants must analyze the payment options they offer and whether they map to how their customers want to pay — or risk disappointing customer experiences or outright checkout abandonment.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.