Understand AR’s Beneficiary Landscape

December 31st, 2021
With Contributors:
Jennifer Zhang
David Morrison
and Kara Hartig


Analyst relations can support a wide range of business beneficiaries as long as it discovers their business challenges first.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.