Data Overview Report

Unveiling The Secrets Of High-Performing Portfolio Marketing Teams

Forrester’s Annual Portfolio Marketing Survey Reveals How High Performers Dominate

 and  five contributors
Jan 08, 2025

Summary

Results from Forrester’s Portfolio Marketing Survey, 2024 reveal significant gaps between high- and low-performing organizations. Portfolio marketing leaders should review these findings to see how their teams compare and identify areas for improvement. The findings in this data overview examine where respondents — identified as managers/supervisors, directors, VPs, or C-suite executives who are part of high-performing portfolio marketing teams — prioritize their efforts to be customer centric and drive maximum business results.

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