Forecast Report

US Alternative Payments Forecast, 2011 To 2016

May 15th, 2012
With contributors:
Patti Freeman Evans , Douglas Roberge , Denee Carrington


As eCommerce has exploded, eBusiness executives have often looked to various payment forms at checkout as a means of growing their businesses. Alternative payments, or non-card payments, purport to grow sales by capturing incremental customers and addressing concerns about online shopping security. While such alternative payments (e.g., Google Checkout or PayPal) have grown to be a significant share of online commerce volume in the US, they are likely to trend in their future growth with eCommerce, taking some share from traditional card marks, but not much. This report explains some of the inhibitors that have, in many ways, capped the market opportunity of alternative payments and the recommendations for eBusiness executives looking to incorporate them into their businesses.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.