Data Snapshot

US Consumers Seek An Array Of Payment Options

November 23rd, 2022
With contributors:
Fiona Swerdlow , Connor Weathers , Ian McPherson

Companies must provide payment options that meet customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 45% of US online adults agree they like having lots of payment options available to them when they shop online. For example, they may want to use Apple Pay for their morning coffee — but a credit card for their recurring and Netflix subscriptions. The stakes of these last-mile checkout efforts are high. Merchants must analyze the payment options they offer and whether those map to how their customers want to pay — or risk disappointing customer experiences or outright checkout abandonment.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.