US Consumers Seek An Array Of Payment Options

November 23rd, 2022

With contributors:

Fiona Swerdlow , Connor Weathers , Ian McPherson

Companies must provide payment options that meet customers’ needs and expectations. Per Forrester’s April 2022 Consumer Energy Index And Retail Pulse Survey, 45% of US online adults agree they like having lots of payment options available to them when they shop online. For example, they may want to use Apple Pay for their morning coffee — but a credit card for their recurring Chewy.com and Netflix subscriptions. The stakes of these last-mile checkout efforts are high. Merchants must analyze the payment options they offer and whether those map to how their customers want to pay — or risk disappointing customer experiences or outright checkout abandonment.

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