Summary
Although US shoppers are spending more of their online grocery dollars on food and edible products, the majority of grocery sales still happen in physical stores. Forrester’s November 2021 Consumer Energy Index And Retail Pulse Survey shows that 50% of US online adults prefer to buy fresh food in person and plan to continue to do so; 24% report that their online grocery shopping supplements their weekly in-store shopping; 22% grocery shop exclusively online; and 18% say they now shop less online for groceries than a year ago. By comparison, just 17% of UK online adults say they shop for groceries solely online, and 16% supplement in-store shopping with online grocery shopping.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).