Summary
We predict that US online retail sales during the critical months of November and December will be higher than ever. Forrester projects that the online channel will generate $89 billion during that time — a 13% growth over the same time period in 2013. While that figure represents 30% of all the eCommerce spend in 2014, it represents a deceleration in growth due to a shorter holiday selling season and capacity constraints in the package delivery network. This document outlines the factors contributing to growth and challenges to that growth this holiday season for eBusiness and channel strategy professionals.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).