Forecast Report

US Online Retail Forecast, 2009 To 2014

Online Retail Hangs Tough For 11% Growth In A Challenging Economy

March 5th, 2010
With contributors:
Vikram Sehgal , Patti Freeman Evans , Brendan McGowan


Amid a global financial crisis, US online retail (excluding auto, travel, and prescription drugs) managed to grow 11% in 2009 to reach $155.2 billion. With a 10% compound annual growth rate (CAGR), US online retail sales are forecast to reach $248.7 billion by 2014. In this report, we also examine the outlook for three of the top product categories: computer hardware, software, and peripherals; apparel, accessories, and footwear; and consumer electronics. Growth in online retail sales will also continue to outpace growth in offline retail sales, as low prices, convenience, and selection drive more shoppers to the Web.

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