US Progressive Pioneers’ Focus On CSR In Their Purchase Decisions Signals What Consumers May Demand Next

Among US empowered consumers, Progressive Pioneers lead the demand for product and experience innovation, while Convenience Conformers opt for digital products and services that enhance speed and ease. Progressive Pioneers are more than twice as likely as the average US online consumer to say that they “always” research a company’s corporate social responsibility (CSR) before making a purchase. This infographic highlights Forrester’s data on US empowered consumers’ attitudes toward corporate social responsibility during the research process.