Trends Report

Use Rich Media To Drive More B2B Conversions

Video, Product Spins, And 3D Models Build Purchase Confidence And Boost Emotional Connections With Buyers

September 3rd, 2020
Nick Barber, null
Nick Barber
With contributors:
Laura Ramos , Allen Bonde , Emma Huff , Madison Bakalar


As business buyers demand more reliable digital experiences, B2B sellers must deliver more than blocks of text and PDFs on their commerce sites. Images and video are among the most engaging forms of online content; they can illustrate complex product features and functionality and create human connections with buyers. This report details the different types of rich media content — including spin images, video, 3D models, and augmented reality — and explores how digital leaders can use them to instill trust and purchase confidence at all stages of the buyer journey.

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