Trends Report

Use Visualizations To Build Confidence In Strategy

EAs Are Using Strategy On A Page To Convey The Firm's Strategy

June 1st, 2017
With contributors:
Alex Cullen , Madeline King , Sam Bartlett


Organizations need a transformation strategy to articulate how they will succeed in winning, serving, and retaining their increasingly powerful customers. But without sufficient clarity, enterprise architecture (EA) pros struggle to communicate the connection between strategy and architecture. This report presents several approaches EA leaders can take to ensure clarity on the business and tech management strategies of their firm.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.