Using A Channel Launch Checklist

A channel launch checklist facilitates the launch team’s ability to maintain effective project management when launching a new offering through the channel. Using a checklist reduces the risk of omitting elements that are required for a successful channel launch. A comprehensive channel launch checklist encompasses 15 categories of programs, tactics, and activities. Developing this checklist is one of the key final steps in the channel launch process (see Channel Launch Best Practices). In this report, we provide guidance on defining core components, channel launch categories, and supporting tasks associated with a channel launch.