Trends Report

Vendor Landscape: Media Buying Agencies

Media Agencies Must Provide Value Beyond Buying

October 6th, 2016
With contributors:

Summary

Changes in consumer behavior and technology are driving seismic shifts in media buying. As a result, media agencies try to carve out ways to differentiate — broadening capabilities and moving into new marketing realms. This report is for B2C marketers who need an in-depth picture of the media agency landscape to identify agency partners that can strategically engage customers through paid media.

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