Trends Report

Virtual And Augmented Reality For B2B Marketers

Overcome Real Barriers To Success With Virtual Solutions

September 20th, 2017
With contributors:
Caroline Robertson , Matthew Camuso , Kara Hartig

Summary

Virtual reality (VR) and augmented reality (AR) solutions are revolutionizing the way large and complex B2B products get marketed and sold — just as their 3D modeling precursors forever changed the way these products get designed and manufactured. In this report, we examine three emerging AR/VR vendors and explain why and how B2B marketing leaders should consider adding VR and AR solutions to their marketing arsenal.

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