Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises overwhelmingly plan to continue investing in WCM, with a clear emphasis on using it in conjunction with other technologies to support web or multichannel marketing initiatives. Understandably, a broader group of stakeholders — including those from marketing and eBusiness/eCommerce groups — now influence WCM strategy decisions. Major areas of investment for WCM include support for mobile Web experiences, social functionality, and content targeting. But technological and organizational challenges have resulted in some lingering dissatisfaction with WCM initiatives.