Trends Report

What CMOs Need To Know About The State Of Digital In B2B Marketing

Uniting The CMO Vision And The Digital Marketing Leader’s Reality

June 26th, 2024


Digital marketing requires a powerful synergy between the two distinct leadership roles of CMOs and digital leaders. CMOs set long-term strategic goals, motivated by technology’s potential. Digital leaders navigate the complexities of connecting digital initiatives and plans to marketing’s strategy for successful activation. The long-term vision can feel abstract without a roadmap for execution, while a relentless focus on short-term results may neglect vital strategic considerations. This divide can be bridged by CMOs and digital leaders when they unite on a future-focused approach that includes shared goals, collaborative planning, and sustained skill development.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.