Summary
Digital marketing requires a powerful synergy between the two distinct leadership roles of CMOs and digital leaders. CMOs set long-term strategic goals, motivated by technology’s potential. Digital leaders navigate the complexities of connecting digital initiatives and plans to marketing’s strategy for successful activation. The long-term vision can feel abstract without a roadmap for execution, while a relentless focus on short-term results may neglect vital strategic considerations. This divide can be bridged by CMOs and digital leaders when they unite on a future-focused approach that includes shared goals, collaborative planning, and sustained skill development.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).