Summary
With artificial intelligence technologies evolving at lightning speed, Forrester frequently conducts research with a wide range of business practitioners to understand their behaviors, challenges, and best practices. In the Forrester’s State Of AI Survey, 2024, the leaders of AI initiatives provide deep insight into the business drivers behind, and results of, investing in AI right now. In this report, we explore the ramifications of the survey results through the lens of B2B sales teams, and the revenue enablement leaders who serve them.
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