Trend Report

When To Choose A Niche Email Vendor

A Guide For Unique Email Requirements

Rebecca McAdams
 and  two contributors
Dec 19, 2016

Summary

Even email marketing service providers (ESPs) with the broadest appeal are not always the right fit for some marketers or for every possible situation. This report: 1) identifies when marketing leaders should consider niche email vendors; 2) provides examples of such niche email vendors with client examples and use cases; and 3) recommends how to evaluate them.

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