Business Case Report

Why CX For Financial Services: Proof That Investing In Experience Improves Revenue, Cost, And Resilience

How More Than 30 B2B, B2C, And B2B2C Firms Around The World Improve Business Outcomes With CX

Su Doyle , 
Pete Jacques
 and  three contributors
Apr 19, 2023

Summary

Differentiated customer experience (CX) drives better financial outcomes for financial services firms. This report outlines industry-specific revenue, cost, and resilience metrics that CX leaders in banking, insurance, wealth management, credit cards, and payments can use to secure funding.

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