Summary
Building a new brand identity is a daunting task, especially when it requires building a new brand based off an existing company. In this case study, we describe how cybersecurity company WithSecure executed a ground-up brand development by involving customers, employees, and partners. It used Forrester’s Brand Lifecycle Framework as a guiding process.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).