Case Study

WithSecure: The Creation Of A New Brand For An Existing Company

September 12th, 2023
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
With contributors:
Matthew Selheimer , Shannon Colford , Jen Barton

Summary

Building a new brand identity is a daunting task, especially when it requires building a new brand based off an existing company. In this case study, we describe how cybersecurity company WithSecure executed a ground-up brand development by involving customers, employees, and partners. It used Forrester’s Brand Lifecycle Framework as a guiding process.

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