Trends Report

Your Brand Needs Content Governance Now

Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective

February 22nd, 2017
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Kasia Madej , Laura Glazer


Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic audience-building, engagement-driving fervor. Marketing leaders can only rein in these chronic problems through content governance. Read this brief to understand why brands need enterprise-level content governance and the three most common ways to tackle it.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.