Journey Ecosystem Lead, Commercial AI Accelerator, Pfizer Inc.

Grace de Athayde builds journey management operating models for complex, regulated organizations. At Pfizer’s AI Accelerator she led the Journey Ops team that consolidated 200+ journeys into a governed ecosystem, co-authored the company’s Journey Management Playbook, and integrated GenAI workflows that accelerated insight-to-action by over 90%. Previously Head of Digital Design at the LEGO Group, she brings 21 years of experience in product and service design leadership.