Executive Director, Global CX Products & Customer Relations , Ford Motor Company

Jim is Executive Director, Global Customer Experience Products & Customer Relations. In this role he is responsible for product, strategy and delivery design for Ford retail experiences as well as overseeing the modernization and operations of Ford’s Customer Relationship Centers globally. This includes ensuring that Ford’s approach to technology and dealer network channel delivery inspires loyalty, ownership value, and customer retention across all ownership experiences and products.

Jim previously served as Vice President, Ford Customer Service Division (FCSD) for the International Markets Group (IMG) where he was responsible for leading all aspects of the company’s Parts and Service operations across more than 100 high-potential markets including India, Australia, ASEAN, Middle East, Africa, and Russia.

As head of Marketing for Europe’s Aftermarket division, Jim was a major contributor in developing Ford’s European passenger vehicle turnaround plan and led the customer centered design of digital experiences and in-vehicle connectivity.

Azzouz previously served as global FCSD leader of the Revenue Management and Pricing Center of Excellence, responsible for business transformation and implementation of a new Global Lifecycle Pricing Strategy across all regions.

Azzouz joined Ford Motor Company in 2000 and has held a variety of Ford Customer Service Division marketing and sales positions in the United States as well as in Europe and Asia Pacific. Azzouz has an extensive sales and marketing background and is a subject matter expert in industry pricing strategies.